Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your most effective business asset. There is a very common misconception that registering a company, purchasing the urls and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise to whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights unit the company trademark for your specific goods and services, both in the offline and online environments; affording the business the option to stop others from the brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description of your business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that enterprise produces is correctly classified into one of the 45 separate categories readily.

It is important to spotlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect organization and business conception australia wide too. Having rights into the brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark objection online reply filing India application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval in order to the exclusive user belonging to the specified trademark for the plethora of goods and services inked under the application.